Logo Shapes and Sizes

Business owners uses logo or various purposes. The most common of them are web and stationary printing. The shape of a logo is one of the important aspect and it plays a vital role while advertising the business in the print media. For example let us see these logos-

    

This illustrative logos says all about the business. The shape is quite reasonable to fit in any media, promotional materials.

Related articles

• Role of a logo in business (thelogodesigns.wordpress.com)

Font and its importance in Logo

Typograhic logos

Logos with only text are the simplest logos, but ofter the most difficult to design. They rely only on the text and typeface of a company’s name to convey its message. But merely choosing the first font you come across is simply not enough. Many fonts are already in use by other companies. Each typographic logo, then, should use a font unique enough to stand out in the crowd of typograhic logos that already exist. To do this, designers often alter preexisting fonts, or create new ones altogether. These new fonts are sometimes so unique that if the text and color were altered, one would still be able to recognize it.

 

 How to use font in a logo EFFECTIVELY!

Mixing fonts inside any design can be a bad idea. If the fonts are too similar then the viewer will feel confused, but if the fonts are too different then it will make viewer feel multiple emotions that fight against one another.

A safer idea is to stick to one font/theme and add a graphic or a few different colors that reinforces the brand’s singular idea.

For brands that have more than one focus, and for designers who are up to the challenge, mixing fonts can be worth the risk.

 

 This logo is  tech related. So the theme and font was choosen carefully. Keeping the theme in mind the font blends nicely with the icon part.

 

 

 

 

 This one offers multiple service as you can see here. So the font choosen is very simple. The stress is on  the image and not on the font.

Role of a logo in business

One of the main question while designing a logo is-
Who will see the Logo and what will it convey?

Before  the design phase starts the designer should be very clear about this. As your face represents you, same stands for a logo in business.

Here is any example of what I am saying:-

We designed a logo for a yoga teacher. His said- “See this one will represent a yoga teacher who will demonstrate yoga to corporate world”

So here the criteria was-
1. A yoga teacher, neutral in gender (because he or his representative will be involved).
2. It will represent his business to the corporate world.

So our designer kept the face as “noface” which symbolizes neutral gender. The colors are equally chosen to reflect the “corporate” theme. Generally blue and white are corporate colors. The typeface was equally simple and easy to read. The icon was such that it shows  the business is about yoga and meditation. The business owner was very pleased seeing the LOGO and gave us  a great feedback.

Here is the design

A corporate logo

Related articles

• Designing an effective Logo- A case study (thelogodesigns.wordpress.com)
• Branding and TheLogoDesigns (thelogodesigns.wordpress.com)

Vector Illustration

Designing illustration is quite an art. Everything should be perfect and according to the design requirement. Color selection is a vital criteria.

Illustration Mascot

Logos around you

A logo serves as the visual stimulation to kickstart the audience’s memory, leaving a greater and lengthier impact than words alone can do. It is the simplest and most direct way in promoting a business presence; it’s a “what we’re about” statement without the long-winded speech.

Did you ever thought how many logos you see daily around you. We are so habituated with their existence, really don’t care about those.

Our mindset is set such a way that if you don’t see the correct logo with the product you are using it starts alarming that something is wrong!

Imagine if you see the facebook website without their logo?? OR “AXE” without their traditional “Wordmark” logo. Horrible, isn’t it? The best brands in this world developed their presence gradually making the logo as the main tool for advertisement.

As we went online, branding took place and there too “logo” played an important role.

Brand Logo

Branding with a logo designed

iPhone Icons designed

Apps and ICON

iPhone is the most remarkable innovation this decade.

There are thousands of apps for the iPhone and iPod Touch. Categories of apps include Business, Games, Entertainment, Sports, Education, Medical, Fitness, News, Travel, Photography and more! There are both paid and free app categories.

An Icon is an integral part of an app. Without it, the software is useless. Designing the right icon is very important. The user should be able to understand what the app is about by looking at the ICON at a glance.

These icons are designed by us for various types of apps-

Business Card- “the importance of business card in your business”

Business card plays a very important role in your business. It shows how well you are organized. In one words it is the index of your business. There are variety of designs present in the market. The most popular design is two sided and one sided cards-

Business cards that bring in business need to be carefully worded as well, with the goals of the specific recipient in mind.

Some points to remember while choosing a card

How you will use your card?

1. a) Who will receive your card? If your card is a marketing tool, add more wording about product benefits. b) What do you want the recipient to do with the card? Include only the information that leads to your preferred response. Your goal might be to get people to your website for more information. If so, emphasize the website address. c) Under what conditions will they use it? If your ideal prospect has a flooded basement and will need to find your card in the middle of the night, your card should be easy to read and easy to find; perhaps a magnetic card.d) What are your industry conventions and prospect expectations? An attorney should probably avoid creating a colorful card with balloons on it. However, if your industry convention is navy blue text on white card stock, why not try maroon text?

Choose the Information You Will Include- The purpose of a business card is to provide useful information about you and your business that will be easy to retrieve later.

Select a Logo, If Applicable- A logo conveys information about your business in letters and symbols, and can help in “branding” your company. However, they take up room on the card that might be better used for information about product benefits, store hours, or specialized credentials. Avoid generic clipart logos.

Design and Lay Out Your Card- The actual design of your business card is the “wow” factor that distinguishes you from your competition and provides a striking, memorable impression of you and your company. Your card should be organized, legible, and uncluttered. Use both sides of the card if possible; it’s a false economy to waste the space.

Pick Out the Colors You’ll Use The majority of business cards are printed in black ink on white card stock, so adding color is a simple way to add impact.

To summarize- If your business is worth promoting, it’s worth promoting right. Don’t ruin a good impression with a bad business card.

Designing an effective Logo- A case study

The story begins..

One fine morning our client Nash called us and ordered a logo. Name of the company is “Skill Gaming” and the name implies all. We designed the concepts like this-

Failure…

These designs are rejected by the client and the feedback was like this- The (S) means nothing. All 4 logos do not convey what I want. “I need a logo for the website that show’s the action and fun of skill gaming while at the same time shows business. Try using a dollar sign ($) for the S in Skill ($kill)”

So we started from the scratch again and designed the next set.

Success at last!

And now we are Spot on! The client approved 5

Logo designs which were not used

Creation may not be successful always. It can result in rejection too. In this post I would highlight some designs which according to us are creative by rejected by the user.

• Affordable Music Online

• Affordable Land

•  FindingAthletes.com

 

Branding and Medical Professionals

How to create a Professional Medical “Brand“

To stand out as a medical officer today, there is need to apply personal branding principles so that “Brand You” can escape the tsunami of commoditization.

To start with, a proper and well defined LOGO is must as the identity. Next comes the business card, stationary items, promotional items, postcards, brochures.  

We will help you to achieve the goal

We have designed numerous branding identity for medical professionals, hospitals and pain management clinics because  we admit  that medical profession used to be an enviable profession in those days and may be it is still one.

And also a social identity is must!

With technologies improving at a rapid pace, those that don’t keep up will get left behind. There are many avenues for improved public exposure for your medical practice or healthcare organization and the internet has become the mainstream approach. Connecting multiple social platforms with a hub from your web site can help funnel potential new patients directly to your network and from your network to your medical web site.