December 15, 2011 § Leave a comment
Business owners uses logo or various purposes. The most common of them are web and stationary printing. The shape of a logo is one of the important aspect and it plays a vital role while advertising the business in the print media. For example let us see these logos-
This illustrative logos says all about the business. The shape is quite reasonable to fit in any media, promotional materials.
- Role of a logo in business (thelogodesigns.wordpress.com)
November 16, 2011 § Leave a comment
Logos with only text are the simplest logos, but ofter the most difficult to design. They rely only on the text and typeface of a company’s name to convey its message. But merely choosing the first font you come across is simply not enough. Many fonts are already in use by other companies. Each typographic logo, then, should use a font unique enough to stand out in the crowd of typograhic logos that already exist. To do this, designers often alter preexisting fonts, or create new ones altogether. These new fonts are sometimes so unique that if the text and color were altered, one would still be able to recognize it.
How to use font in a logo EFFECTIVELY!
Mixing fonts inside any design can be a bad idea. If the fonts are too similar then the viewer will feel confused, but if the fonts are too different then it will make viewer feel multiple emotions that fight against one another.
A safer idea is to stick to one font/theme and add a graphic or a few different colors that reinforces the brand’s singular idea.
For brands that have more than one focus, and for designers who are up to the challenge, mixing fonts can be worth the risk.
This logo is tech related. So the theme and font was choosen carefully. Keeping the theme in mind the font blends nicely with the icon part.
This one offers multiple service as you can see here. So the font choosen is very simple. The stress is on the image and not on the font.
November 4, 2011 § Leave a comment
One of the main question while designing a logo is-
Who will see the Logo and what will it convey?
Before the design phase starts the designer should be very clear about this. As your face represents you, same stands for a logo in business.
Here is any example of what I am saying:-
We designed a logo for a yoga teacher. His said- “See this one will represent a yoga teacher who will demonstrate yoga to corporate world”
So here the criteria was-
1. A yoga teacher, neutral in gender (because he or his representative will be involved).
2. It will represent his business to the corporate world.
So our designer kept the face as “noface” which symbolizes neutral gender. The colors are equally chosen to reflect the “corporate” theme. Generally blue and white are corporate colors. The typeface was equally simple and easy to read. The icon was such that it shows the business is about yoga and meditation. The business owner was very pleased seeing the LOGO and gave us a great feedback.
Here is the design
- Designing an effective Logo- A case study (thelogodesigns.wordpress.com)
- Branding and TheLogoDesigns (thelogodesigns.wordpress.com)
November 1, 2011 § Leave a comment
A logo serves as the visual stimulation to kickstart the audience’s memory, leaving a greater and lengthier impact than words alone can do. It is the simplest and most direct way in promoting a business presence; it’s a “what we’re about” statement without the long-winded speech.
Did you ever thought how many logos you see daily around you. We are so habituated with their existence, really don’t care about those.
Our mindset is set such a way that if you don’t see the correct logo with the product you are using it starts alarming that something is wrong!
Imagine if you see the facebook website without their logo?? OR “AXE” without their traditional “Wordmark” logo. Horrible, isn’t it? The best brands in this world developed their presence gradually making the logo as the main tool for advertisement.
As we went online, branding took place and there too “logo” played an important role.
October 28, 2011 § 3 Comments
Business card plays a very important role in your business. It shows how well you are organized. In one words it is the index of your business. There are variety of designs present in the market. The most popular design is two sided and one sided cards-
Some points to remember while choosing a card
How you will use your card?
- a) Who will receive your card? If your card is a marketing tool, add more wording about product benefits. b) What do you want the recipient to do with the card? Include only the information that leads to your preferred response. Your goal might be to get people to your website for more information. If so, emphasize the website address. c) Under what conditions will they use it? If your ideal prospect has a flooded basement and will need to find your card in the middle of the night, your card should be easy to read and easy to find; perhaps a magnetic card.d) What are your industry conventions and prospect expectations? An attorney should probably avoid creating a colorful card with balloons on it. However, if your industry convention is navy blue text on white card stock, why not try maroon text?
Choose the Information You Will Include– The purpose of a business card is to provide useful information about you and your business that will be easy to retrieve later.
Select a Logo, If Applicable- A logo conveys information about your business in letters and symbols, and can help in “branding” your company. However, they take up room on the card that might be better used for information about product benefits, store hours, or specialized credentials. Avoid generic clipart logos.
Design and Lay Out Your Card- The actual design of your business card is the “wow” factor that distinguishes you from your competition and provides a striking, memorable impression of you and your company. Your card should be organized, legible, and uncluttered. Use both sides of the card if possible; it’s a false economy to waste the space.
Pick Out the Colors You’ll Use The majority of business cards are printed in black ink on white card stock, so adding color is a simple way to add impact.
To summarize- If your business is worth promoting, it’s worth promoting right. Don’t ruin a good impression with a bad business card.